Smokescreen is a participatory project aimed at representing the metadata that is exchanged between online social networks and advertisers. In an internet culture characterized by immersion in the convenience of free social media services, our personalities are assumed through our browsing habits, search terms and social profiles. This information is archived as demographic information which is sold to advertisers. Through a combination of an artist-produced web app and a video installation, this project aims to depict the disparity between our own perceptions of our identities, and the identities that are gleaned from the residue of our traversal across the Internet.
Produced in collaboration with Neal Moignard
May - September 2017, Art Gallery of Alberta, Edmonton AB - 2017 Alberta Biennial (curated by Peta Rake and Kristy Trinier)